Join the #VATBurn Campaign

GET INVOLVED- Sign the Joint Letter

We are joining with other charities, clinicians, patients and cross-party MPs to write to the Prime Minister to ask him to remove factor 30+ sunscreen from VAT.

This will make sunscreen more affordable and encourage more people to use it, potentially saving many lives. It will highlight that sunscreen is an essential healthcare item and not a luxury good.

Please add your name to the letter by filling in the form here.  We will add your name to the letter and hand it in to Downing Street the week before the Chancellor’s Autumn Statement in mid-November.

Click here to read the letter & find out more

The VAT Burn campaign continues to attract brilliant coverage – we’ve had 352 articles and broadcasts with a total reach of 249.5 million since the start of May. We think the combination of the cost-of-living crisis and hot weather has meant our ask is really resonating with the media and public.  Here are some of the highlights:

Daily Mail:


Mail on Sunday:


Daily Mirror:

Daily Mirror:


i news:

Daily Record:

ITV News:

Sky News:

The Telegraph:

Sunday Times: