Melanoma Focus and ChewintheCud Podcast for Melanoma Awareness Month

¾ of agricultural workers are burning at least once a year.
This Melanoma Awareness Month, Melanoma Focus and our CEO Susanna Daniels have been working with organisations such as ChewintheCud Ltd to shine a light on the importance of protecting and knowing your skin.
We are thrilled to share that the podcast is AVAILABLE NOW to listen to, highlighting that for those with outdoor professions sun exposure isn’t occasional, it’s part of the job which makes protecting your skin just as important as any other safety measure.
You can listen to the FULL podcast HERE: https://bit.ly/ChewintheCudPodcast

 

In this podcast, you will learn that Melanoma is the 5th most common cancer in the UK, with our CEO explaining why “just a mole” mindset is risky, and why early action can be life-saving. Talking plainly about what melanoma is, and how the UV damage builds up over time, and why noticing a new or changing mole, or something that simply looks odd is the moment to contact your GP.

Bringing it back to farm life, outdoor work in agriculture and horticulture means higher exposure, and Susanna shares survey findings showing sunburn is far more common in the sector than in the general public.

Both ChewintheCud and Susanna dig deep into the culture piece too, especially why men often skip sunscreen, and how employers can treat sun protection as a health and safety control by providing sunscreen and making reapplication normal on busy days.

You’ll come away with practical guidance you can use straight away: the expanded Slip Slop Slap message (plus shade and sunglasses), how to use the UV index (protect when it is 3 or above), what “broad spectrum” really means, and what to look for on the bottle (SPF 30+ and a high UVA star rating). We also tackle vitamin D without turning sun exposure into a false excuse, and we finish with a clear reminder that nearly nine in ten melanomas are preventable.

Download and share our agricultural and horticulture assets:

Agricultural communications Toolkit

This was recorded in January 2026, and all information was correct at the time of recording.